Platform: Enolytics DTC

Summary:

What it is: Last Marketing Text Clicked Date shows when a contact most recently clicked a link in a marketing text message from your winery.

How to use it:
• Identify which customers are engaging with your SMS campaigns to understand text message effectiveness and audience responsiveness
• Segment contacts by recent text engagement (last 30 days, 3 months, etc.) to create targeted follow-up campaigns or exclude highly engaged contacts from broad promotional texts

Tip: Pair this with purchase dates to see if text message clicks correlate with actual buying behavior, helping you optimize your SMS marketing timing and frequency.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Clicked Date of the last Marketing 'Text' for the contact

Marketing General

Type: date

Format: mm/dd/yyyy