Platform: Enolytics DTC

Summary:

What it is: Contact Marketing Text Click Rate shows the percentage of marketing text messages sent to each contact that resulted in clicks on links or URLs within those messages.

How to use it:
• Identify your most engaged text message recipients to target with premium offers or time-sensitive promotions, since they actively respond to SMS campaigns
• Segment customers by text engagement levels to optimize your messaging frequency and content strategy — send more texts to high-engagement contacts and adjust approach for low-engagement ones

Tip: Compare click rates across different customer segments (like club members vs. non-members) to see which groups are most responsive to text marketing and tailor your SMS campaigns accordingly.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats: