Platform: Enolytics DTC

Summary:

What it is: Last Marketing Email Opened Date shows when each contact most recently opened a marketing email from your winery, giving you visibility into email engagement recency.

How to use it:
• Segment customers by email engagement to identify your most responsive subscribers versus those who may need re-engagement campaigns or list cleanup
• Combine with purchase data to see if recent email openers convert better, helping you understand the connection between email engagement and sales performance

Tip: Look for contacts who haven't opened emails in 6+ months but are still purchasing - they might be getting your emails in promotions folders or may prefer other communication channels.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

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