Platform: Enolytics DTC

Summary:

What it is: Contact Days Since Last Personal Outbound shows the number of days since a staff member last reached out personally to this contact through direct communication like personal emails, texts, calls, or voicemails (not automated marketing campaigns).

How to use it:
• VIP relationship management: Filter customers by high spending or club status, then sort by days since last outreach to identify who needs personal attention
• Outreach prioritization: Find long-term club members or high-value customers who haven't heard from anyone in 90+ days and schedule personal check-ins

Tip: This tracks genuine personal touchpoints only — automated campaigns don't reset this counter, so you can see who truly needs human connection.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Number of days elapsed since a staff member last initiated a personal outbound communication with the contact, including personal emails, text messages, phone calls, voicemails, or other direct touchpoints. This metric helps track the recency of high-touch relationship management activities, distinct from automated marketing campaigns. Monitoring this helps ensure VIP customers and club members receive appropriate personal attention.

Marketing General

Type: int

Format: #,##0