Platform: Enolytics DTC

Summary:

What it is: Marketing List Is Archived shows whether a marketing list has been archived or deactivated in your marketing platform, with archived lists no longer active for campaigns but kept for historical reference.

How to use it:
• Filter to active lists only (Is Archived = false) when analyzing current campaign performance or planning new email sends
• Include archived lists (Is Archived = true) when you need historical context about past campaign performance or want to see the full scope of your marketing list evolution

Tip: Always check this filter when building campaign reports — including archived lists can skew your active subscriber metrics and make current lists appear less engaged than they actually are.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Indicates whether the marketing list has been archived or deactivated in the source marketing platform. Archived lists are typically no longer active for campaigns but are retained for historical reference. This flag helps filter out inactive lists from reporting and ensures email campaigns are only targeting active subscriber lists.

Marketing General

Type: boolean