Platform: Enolytics DTC

Summary:

What it is: Contact Last Communication Source shows the vendor or platform name for the most recent marketing or personal communication outreach sent to each customer.

How to use it:
• Track communication effectiveness by seeing which vendors or platforms were used for your most recent customer touchpoints, helping you evaluate which communication channels are worth continuing
• Coordinate outreach efforts when multiple team members or vendors are managing customer communications, so you can see who last contacted each customer and avoid duplicate or conflicting messages

Tip: Use this to identify customers who haven't received recent communications (blank values) and may be ready for re-engagement campaigns.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Last Marketing or Personal Communcation Outreach Source (vendor name) for the Contact

Marketing General

Type: string