Platform: Enolytics DTC

Summary:

What it is: Last Marketing Email Sent Date shows the date when the most recent automated marketing email was sent to each contact.

How to use it:
• Identify contacts who haven't received marketing emails recently to understand potential gaps in your email automation or segmentation
• Segment customers by email recency to create targeted re-engagement campaigns for contacts who haven't been reached in a while

Tip: Use this alongside email engagement metrics to distinguish between contacts who aren't receiving emails versus those who are receiving but not engaging.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Date last Marketing 'Email' was sent for this contact

Marketing General

Type: date

Format: mm/dd/yyyy