Platform: Enolytics DTC

Summary:

What it is: Marketing Flow Source System shows the full name of the marketing platform managing your flow data - 'klaviyo', 'mailchimp', or 'redchirp'. This gives you the complete platform name instead of abbreviated codes, so you immediately know which system's capabilities and rules apply to each flow.

How to use it:
• Filter by platform to analyze performance differences between your marketing tools and see which flows perform best on each system
• Compare engagement patterns across platforms to optimize your flow strategy and identify which platform works best for specific campaign types

Tip: Use this instead of cryptic source codes when sharing reports with your team - everyone will instantly understand which platform you're analyzing.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The full name of the marketing platform that originated and manages this flow data. Values include 'klaviyo', 'mailchimp', or 'redchirp'. This provides a more readable alternative to the abbreviated source code and is essential for understanding which platform's rules and capabilities apply to each flow.

Marketing General

Type: string