Platform: Enolytics DTC

Summary:

What it is: Contact Total Communication Count 365 Days shows the total number of marketing communications sent to each contact over the past year.

How to use it:
• Identify customers who may be experiencing communication fatigue by filtering for high message counts, then adjust their preferences or segment them into less frequent campaigns
• Spot under-communicated segments by finding contacts with low counts who might benefit from more targeted outreach to increase engagement

Tip: Cross-reference with engagement metrics like email open rates or purchase activity to find your communication sweet spot - the count range where customers stay engaged without feeling overwhelmed.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

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