Platform: Enolytics DTC

Summary:

What it is: Marketing Flow Created At captures the timestamp when each marketing automation flow was originally built in your marketing platform, regardless of when it went live or started sending messages.

How to use it:

• Track the development timeline of your marketing campaigns to see how your automation strategy has evolved over time

• Identify which flows were created during specific periods (like harvest season or holiday campaigns) to analyze seasonal marketing patterns

Tip: Remember this shows creation date, not launch date — a flow created in January might not have gone active until March, so pair this with activation data for complete campaign timing.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The date and time when the marketing flow was first created in the marketing platform. This timestamp reflects when the automation was initially set up by the marketing team, not when it was activated or started sending messages. Sourced directly from the marketing platform's CRM records.

Marketing General

Type: timestamp

Format: m/d/yyyy h:mm AM/PM