Platform: Enolytics DTC

Summary:

What it is: Contact Total Communication Count 30 Days shows how many marketing communications each contact has received in the past 30 days, giving you a count of all emails, texts, or other promotional messages sent to them.

How to use it:
• Identify customers who might be experiencing communication fatigue by filtering for high message counts, then adjust frequency or suppress them from certain campaigns
• Segment customers by communication volume to test whether lighter-touch or more frequent messaging drives better engagement and sales

Tip: Look for the sweet spot where engagement drops off — customers receiving 15+ messages might show lower open rates than those getting 5-8, helping you optimize your marketing calendar.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Contact's total (marketing) communications in the last 30 days

Marketing General

Type: int

Format: #,##0