Platform: Enolytics DTC

Summary:

What it is: Contact Marketing Email Clicked Count shows how many marketing emails each contact clicked on a URL, giving you a numeric count of their email engagement level.

How to use it:
• Segment your most engaged email subscribers by filtering for contacts with high click counts to create VIP campaigns or exclusive offers
• Identify low-engagement contacts (zero or very few clicks) who might need re-engagement campaigns or should be removed to improve deliverability rates

Tip: Pair this with purchase data to see if high email clickers actually convert to buyers — sometimes your most engaged email subscribers aren't your biggest spenders.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

How many Marketing Emails the contact clicked on a URL

Marketing General

Type: int

Format: #,##0