Platform: Enolytics DTC

Summary:

What it is: Contact Subscription Timestamp shows the exact date and time when someone first joined or was added to a specific marketing list, whether through website signup, wine club enrollment, staff addition, or other customer actions.

How to use it:
• Track marketing list growth patterns over time to identify which months or seasons drive the most signups
• Segment contacts by how long they've been on your list to tailor messaging based on relationship maturity

Tip: Use this to measure the effectiveness of specific campaigns or events by looking at subscription spikes around those dates.

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Quick Stats:

The date and time when the contact first joined or was added to this marketing list. This could represent an explicit opt-in through a website signup form, a manual addition by winery staff, or an automatic enrollment based on a customer action like joining the wine club. Tracking this timestamp helps measure list growth over time and understand when customers entered specific marketing segments.

Marketing General

Type: timestamp

Format: m/d/yyyy h:mm AM/PM