Platform: Enolytics DTC

Summary:

What it is: Contact Marketing Email Click Rate shows the percentage of marketing emails where this contact clicked on a URL, giving you their email engagement level as a percentage.

How to use it:
• Identify your most engaged email subscribers by filtering for contacts with high click rates (20%+ is typically strong engagement) to create VIP marketing segments or prioritize for exclusive offers
• Find re-engagement opportunities by looking at contacts with low click rates but high purchase history - they're valuable customers who might need different messaging or content to stay engaged

Tip: Click rates tend to be much lower than open rates (2-5% is often considered good), so don't expect the same percentages you see with email opens when setting your engagement thresholds.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats: