Platform: Enolytics DTC

Summary:

What it is: Marketing Flow Type identifies whether your marketing automation flows use email or SMS as the communication channel.

How to use it:
• Compare performance between email and SMS campaigns to see which channel drives better engagement and conversion rates for different customer segments
• Ensure compliance tracking by separating email marketing metrics from SMS metrics, since each channel has different regulatory requirements

Tip: Use this to identify opportunities where you might be over-relying on one channel - customers who engage well with email flows might also respond to SMS, and vice versa.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Identifies the communication channel used by the marketing automation. Values are either 'email' for email-based flows or 'sms' for text message-based flows. Understanding flow type helps wineries track channel performance and ensure compliance with different communication preferences and regulations for email versus SMS marketing.

Marketing General

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