Platform: Enolytics DTC

Summary:

What it is: Last Marketing Text Replied Date shows when each customer last replied to a marketing text message from your winery.

How to use it:
• Identify your most text-engaged customers by filtering for recent reply dates, then create targeted SMS campaigns for high-engagement segments
• Measure text marketing effectiveness by analyzing reply patterns after campaigns launch, helping you optimize messaging timing and content

Tip: Customers who recently replied to marketing texts are prime candidates for exclusive offers or time-sensitive promotions via SMS.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Replied Date of the last Marketing 'Text' for the contact

Marketing General

Type: date

Format: mm/dd/yyyy