Platform: Enolytics DTC

Summary:

What it is: Campaign Type shows whether a marketing campaign was delivered via 'email' or 'sms' text message.

How to use it:
• Compare engagement rates between email and SMS campaigns to see which channel resonates better with your customers
• Analyze performance by campaign type to optimize your marketing channel mix and budget allocation

Tip: Use this alongside customer segments to discover if certain buyer profiles (like 3 Month Buyers vs Lost Club Members) respond better to email versus text campaigns.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The marketing channel used to deliver the campaign to contacts. Values are limited to 'email' for email-based campaigns or 'sms' for text message campaigns. This dimension allows marketers to analyze campaign performance and engagement across different communication channels.

Marketing General

Type: string