Platform: Enolytics DTC

Summary:

What it is: Days Since Last Marketing Email shows the number of days that have passed since each contact received their most recent marketing email from the winery.

How to use it:
• Identify contacts who haven't received marketing communications recently to understand potential gaps in your email marketing reach or to create re-engagement campaigns for those who've been quiet too long
• Segment customers by communication recency to tailor messaging — those who received emails yesterday might need different content than those who haven't heard from you in months

Tip: Filter for contacts with high day counts (e.g., 60+ days) to find potentially disengaged subscribers who might benefit from a "we miss you" campaign or need to be removed from your active list.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Days since the contact received their last marketing email

Marketing General

Type: int

Format: #,##0