Platform: Enolytics DTC

Summary:

What it is: Contact Last Communication Date Time captures the timestamp of when each customer last had any communication with the winery, showing both the date and exact time of that interaction.

How to use it:
• Identify customers who haven't been contacted recently to prioritize for re-engagement campaigns or outreach
• Analyze communication frequency patterns to understand when customers are most responsive and optimize timing for future outreach

Tip: Use this alongside purchase recency to spot customers who were recently contacted but haven't converted — they might need a different message or offer.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Date Time of the contact's last communication

Marketing General

Type: timestamp

Format: m/d/yyyy h:mm AM/PM