Platform: Enolytics DTC

Summary:

Contact Days Since Last Personal Inbound shows the number of days since a customer last initiated an inbound phone call to your winery, based on staff-logged communications data. When customers pick up the phone to call you directly, it signals high engagement and intent.

How to use it:
• Prioritize follow-up efforts by identifying customers who recently called but may not have received a response or resolution
• Spot patterns in customer communication behavior, like seasonal inquiry spikes or typical response timeframes after wine releases

Tip: Customers who call personally often have specific questions or concerns - filtering for recent inbound calls (0-7 days) can help ensure no high-intent prospects slip through the cracks.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Number of days elapsed since the contact last initiated an inbound phone call to the winery. Personal inbound calls represent high-intent customer engagement and are logged by staff in the communications system. This metric helps identify customers who have recently reached out with questions, orders, or concerns, enabling timely follow-up and relationship management.

Marketing General

Type: int

Format: #,##0