Platform: Enolytics DTC

Summary:

What it is: Contact Total Communication Count shows the total number of marketing communications (emails, texts, etc.) that each contact has received from your winery over their entire customer lifetime.

How to use it:
• Identify your most and least communicated-to contacts to balance your marketing outreach and avoid overwhelming high-volume recipients
• Segment contacts by communication frequency to create targeted campaigns for under-engaged prospects versus heavily marketed existing customers

Tip: Look for contacts with zero communications who are active buyers — these represent untapped opportunities for marketing engagement.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats: