Platform: Enolytics DTC

Summary:

What it is: Last Marketing Text Clicked Date Time captures the timestamp when a customer most recently clicked a link in one of your marketing text messages (SMS campaigns).

How to use it:
• Track SMS engagement timing to identify your most responsive customers and understand when they typically interact with your text campaigns
• Build targeted follow-up campaigns by segmenting customers who clicked recently versus those who haven't engaged with SMS in months

Tip: Combine with purchase data to see if customers who click your SMS links convert to actual sales, helping you measure the ROI of your text marketing efforts.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Clicked Date Time of the last Marketing 'Text' for the contact

Marketing General

Type: timestamp

Format: m/d/yyyy h:mm AM/PM