Platform: Enolytics DTC

Summary:

What it is: Contact Text Marketing Consent Status shows whether a customer has agreed to receive marketing text messages, with values like opted-in, opted-out, or pending consent.

How to use it:
• Filter to customers who've opted into text marketing when planning SMS campaigns for wine releases, events, or exclusive offers
• Analyze opt-in rates across different customer segments to identify which groups are most receptive to text marketing

Tip: Always respect consent status when building marketing lists — sending texts to customers who haven't opted in can damage relationships and violate regulations.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

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