Platform: Enolytics DTC

Summary:

Contact Marketing Text Subscription Flag indicates whether a customer has opted in to receive text messages from the winery.

What it is: Contact Marketing Text Subscription Flag shows a true/false value for each customer's SMS marketing preferences.

How to use it:
• Segment customers for targeted text campaigns, ensuring you're only reaching those who've consented to SMS communications
• Analyze text subscription rates across different customer segments like club members vs. one-time buyers to identify engagement patterns

Tip: Cross-reference with email subscription status to identify customers who prefer one communication channel over another, helping you tailor your outreach strategy.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Indicates whether the customer is subscribed to text messaging

Marketing General

Type: boolean