Platform: Enolytics DTC

Summary:

What it is: Contact Marketing Email Count shows the total number of marketing emails each contact has received from your winery.

How to use it:
• Analyze email engagement patterns by comparing email frequency against purchase behavior or customer value segments to identify optimal send frequencies
• Create targeted campaigns for under-communicated high-value customers or reduce frequency for over-emailed contacts who aren't responding

Tip: Cross-reference with purchase recency to spot customers who receive many emails but haven't bought recently — they might need a different message or channel approach.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Number of Marketing Emails the contact has received in total

Marketing General

Type: int

Format: #,##0