Platform: Enolytics DTC

Summary:

What it is: Last Marketing Email Clicked Date shows the most recent date when a contact clicked on one of your marketing emails, helping you identify who's actively engaging with your email campaigns.

How to use it:
• Segment highly engaged email subscribers by filtering for recent click dates to create targeted follow-up campaigns or special offers
• Identify contacts who haven't clicked emails in months but are still subscribed, signaling they might need re-engagement campaigns or different messaging

Tip: Combine with purchase recency to find contacts who engage with emails but haven't bought recently — these warm prospects often convert well with the right offer.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Date last marketing 'Email' was Clicked for this contact

Marketing General

Type: date

Format: mm/dd/yyyy