Platform: Enolytics DTC

Summary:

What it is: Last Marketing Text Date shows the date when each contact most recently received a marketing text message from the winery.

How to use it:

• Filter customers by recent text engagement to identify who's been receiving your SMS campaigns and when they last heard from you

• Segment contacts who haven't received marketing texts in a while to bring them back into your SMS marketing funnel

Tip: Use this alongside purchase dates to see if your text marketing timing aligns with buying behavior — you might discover optimal messaging windows for different customer segments.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Date of the last Marketing 'Text' for the contact

Marketing General

Type: date

Format: mm/dd/yyyy