Platform: Enolytics DTC

Summary:

What it is: Last Marketing Text Replied Date Time captures the timestamp when a contact most recently replied to a marketing text message from the winery.

How to use it:
• Identify your most engaged text subscribers by filtering for recent reply dates, then target them with exclusive offers or time-sensitive promotions since they're actively responding
• Segment contacts who haven't replied in months to either re-engage with different messaging or reduce text frequency to avoid unsubscribes

Tip: Combine with purchase data to see if text engagement correlates with buying behavior — contacts who reply to texts might be your most valuable mobile channel prospects.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats: