Platform: Enolytics DTC

Summary:

What it is: Last Marketing Text Date Time shows the timestamp of the most recent marketing text message sent to each contact.

How to use it:

• Filter customers by recent text engagement to identify who received your latest SMS campaigns and measure response timing

• Segment contacts based on text recency to avoid over-messaging active SMS subscribers while re-engaging those who haven't received texts in months

Tip: Compare this timestamp with purchase dates to see which customers converted shortly after receiving marketing texts.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Date Time of the last Marketing 'Text' for the contact

Marketing General

Type: timestamp

Format: m/d/yyyy h:mm AM/PM