Platform: Enolytics DTC

Summary:

What it is: Contact Total Communication Count 90 Days shows the total number of marketing communications (emails, texts, direct mail, etc.) that each contact has received from your winery over the past 90 days.

How to use it:
• Identify contacts who might be experiencing communication fatigue by filtering for high counts, then consider reducing frequency or adjusting messaging strategy for these segments
• Find under-communicated contacts (low counts) who might benefit from more consistent engagement, especially high-value customers or recent purchasers who aren't getting enough touchpoints

Tip: Compare communication counts against purchase behavior to find your sweet spot — customers who receive moderate communication levels often show better engagement than those who are over- or under-contacted.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats: