Platform: Enolytics DTC

Summary:

What it is: Contact Marketing Responsiveness shows how customers engage with your marketing across both email and text channels, requiring at least 5 sends on each channel to generate a responsiveness assessment.

How to use it:
• Identify your most marketing-responsive customers to prioritize for new product launches, events, or special offers
• Segment customers by responsiveness level to tailor communication frequency and avoid over-messaging less engaged contacts

Tip: This dimension only appears for contacts who have received sufficient volume on both email and text - if someone only gets email campaigns, they won't have a responsiveness score yet.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Indicates how the contact responds to marketing across email and text channels. Requires 5+ sends on BOTH channels to assess responsiveness.

Marketing General

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