Platform: Enolytics DTC

Summary:

What it is: Contact Preferred Communication Channel shows whether each customer prefers Email or Text communication based on their actual engagement history with your winery.

How to use it:
• Segment your marketing campaigns by communication preference to improve open rates and engagement - send email campaigns to email-preferring customers and SMS promotions to text-preferring ones
• Analyze communication preferences across different customer segments (club members vs. non-members, high spenders vs. casual buyers) to tailor your outreach strategy by customer type

Tip: This preference is based on actual behavior, not what customers said they wanted - so it's likely more accurate than survey responses for predicting engagement.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Communication Channel (Email or Text) that customer seems to prefer based on communication history.

Marketing General

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